I build the systems that make revenue teams actually work.
Marketing Operations & RevOps | Bengaluru, India
I’m Ajay Kumar — a Marketing Operations professional with 10+ years of experience and 4 years as the person who owns the full stack at Epicor Software.
That means lead routing, deduplication, data enrichment, funnel architecture, territory mapping, and 22+ vendor integrations — all running on Salesforce, RingLead, ZoomInfo, HubSpot, and Pardot.
I don’t just configure tools. I design the logic behind them.
FUNNEL ARCHITECTURE —
End-to-end lead lifecycle design — from source capture to BDR handoff. Built Epicor’s V4 Contact funnel processing 852K leads across 7+ sources.
DATA & ENRICHMENT —
ZoomInfo enrichment pipelines, job title segmentation across 12,800+ variants, account firmographic scoring. Clean data in, accurate routing out.
PLATFORM ADMINISTRATION —
Full admin across RingLead, ZoomInfo Operations OS, Salesforce, HubSpot, ChilliPiper, Pardot, Captello, and Swoogo.